> This translation is provided for convenience only. The legally binding version is the Russian text; in case of any discrepancy, the Russian version prevails.
Edition of 31 August 2026
Effective date: 31 August 2026
These ADVIN Platform and Moderation Rules (the "Rules") establish requirements for profiles, Orders, Proposals, Private Chats, Content, reviews and User conduct, as well as the procedure for Profile Verification, handling complaints, applying restrictions and appealing decisions.
The Rules are applied by Smart Advertising Systems LLP, BIN 260640021998, registered address: Republic of Kazakhstan, Astana, Syganak street, building 47, floor 8, office 16, postal code 010000 (the "Administration"), in managing the ADVIN digital platform.
1. Status and application of the Rules
1.1. The Rules form an integral part of the ADVIN User Agreement. Capitalised terms are used with the meaning given in the User Agreement unless the Rules expressly provide otherwise.
1.2. By accepting the User Agreement, the User undertakes to comply with the Rules when using the ADVIN website, web application, mobile applications and other official interfaces.
1.3. The Rules apply according to the User's role: Customer, Provider or Designer. One person may hold one Account and one selected role, unless the Administration has permitted otherwise in writing.
1.4. The Rules do not replace the Order Contract between Users. ADVIN is not a party to such a contract, does not accept payment for an order, and does not resolve property disputes in place of a court or another competent authority.
1.5. Moderation measures must not be construed as confirmation of the quality, lawfulness or safety of all Users' materials and actions. Each User is solely responsible for their own activity and decisions.
2. Platform principles
2.1. Users must act lawfully, in good faith and respectfully, and must not cause harm to other Users, the Platform or third parties.
2.2. The Administration applies measures taking into account:
- the nature and gravity of the violation;
- the harm caused or potential harm;
- intent or obvious negligence;
- repetition;
- the User's cooperation during the review;
- the need to urgently prevent harm;
- mandatory requirements of the legislation of the Republic of Kazakhstan.
2.3. The Administration seeks to apply a proportionate measure: clarification or a warning for a minor, remediable violation; a restriction or block for a substantial, repeated or dangerous violation.
2.4. The Administration is not obliged to pre-screen every Order, message or file unless such an obligation is expressly established by law. The ability to publish does not signify approval of the Content.
3. Registration, role and profile data
3.1. Registration is carried out using a valid email address or, where the corresponding feature is available, via Google or Apple. The User must complete the confirmation provided for by the chosen method and, before registration is completed, provide the information necessary to form the Consent to the Collection and Processing of Personal Data.
3.2. Registration by email, via Google or Apple does not constitute passing Profile Verification and does not confer the right to use the "verified" designation.
3.3. The User must provide accurate and up-to-date information, including their name or title, role, city and the data necessary for the Platform's features.
3.4. It is prohibited to:
- create an Account in another person's name;
- use another person's documents or contact details;
- impersonate another organisation or its representative;
- conceal the termination of authority;
- create a duplicate Account to circumvent sanctions, the Subscription, quotas or ratings;
- transfer the Account to another person without the Administration's written permission.
3.5. A representative of an organisation must hold the necessary authority. The Administration may request an appointment document, a power of attorney or other confirmation.
3.6. Where registration data, the representative, status, a licence or other material information changes, the User must update the profile or notify support.
4. Verification of Providers and Designers
4.1. In order to obtain verified profile status or access to particular Orders or professional features, the Administration may request:
- the IIN or BIN of the Republic of Kazakhstan;
- the name, or surname, first name and patronymic where applicable;
- information on state registration;
- documents evidencing the representative's authority;
- address, phone number and email;
- licences, permits and approvals, where required;
- documents and information confirming specialisation or the right to use portfolio materials;
- particular information about debts and status that is lawfully available from open sources;
- other necessary information where there is a lawful basis and, where required, separate consent.
4.2. Verification is carried out on the basis of the documents provided and available state or other sources. The Administration determines a reasonable scope of verification depending on the role, category and level of risk.
4.3. Non-public information, including personal data or restricted information, is requested and processed only where there is a lawful basis and the necessary consent.
4.4. The verification outcome may be displayed only within the limits of the information actually confirmed, for example:
- "Email confirmed";
- "BIN confirmed";
- "Registration details verified";
- "Document provided";
- the date of the most recent verification.
4.5. Verification does not mean that ADVIN guarantees:
- the User's good faith or solvency;
- the absence of all debts, disputes or violations;
- the presence of all permits required for a specific order;
- the quality, timing or safety of future work;
- the authenticity of information that cannot be independently verified;
- that the status will remain unchanged after the verification date.
4.6. The Administration may request re-verification where a document has expired, the information has changed, or a complaint, discrepancy or well-founded risk has arisen.
4.7. Failure to provide an optional document is not in itself a violation. However, the Administration may withhold the corresponding status or decline to provide a feature for which the document is objectively necessary.
4.8. A forged document, knowingly false information, or an attempt to influence the outcome of Profile Verification constitutes a substantial violation.
5. Requirements for Customers' Orders
5.1. An Order must describe the Customer's genuine need and contain information sufficient to prepare a meaningful Proposal.
5.2. The Customer must, where possible, state the category, type of product, city, desired deadline, the price offered (in the interface, "Your price"), dimensions, quantity, and whether design, delivery and installation are required, and attach materials relevant to the task.
5.3. If the Customer does not know the category or parameters, they may use an Order without a category and the AI features. The AI's suggestions must be checked by the Customer before publication.
5.4. In an Order, it is prohibited to:
- publish knowingly false or contradictory information;
- post contact details before the final selection of a Provider or Designer;
- request unlawful work, production or placement of advertising;
- use another party's logo, design, photograph, text or other subject matter without a lawful basis;
- disclose third parties' personal data, trade secrets or confidential documents without permission;
- create duplicate, fictitious or spam Orders;
- advertise a third-party resource instead of placing a genuine order;
- attach malicious files or links.
5.5. The Customer is responsible for the content of the advertising material, for holding the rights to the materials submitted, for the accuracy of the source data, and for documents within their control.
5.6. Where the placement of advertising or performance of the order requires the consent of the owner of the property, a notification, a permit or another document, the Customer must provide the documents allocated to them by law or by agreement with the Provider.
5.7. The Administration may return an Order for revision, change only its technical presentation without altering its meaning, restrict its visibility, temporarily hide it, or delete it in accordance with the Rules.
6. Requirements for Responses and Proposals
6.1. A Response must relate to a specific Order and contain a Proposal, a clarifying question about the Order, or both a Proposal and such a question.
6.2. Where a Response contains a Proposal, the Professional User must state in good faith the estimated price, timeframe, scope of work, material exclusions and comments. If it is impossible to state a price or timeframe without clarification, the Provider or Designer may first send a question and supplement the Proposal later in the same Response Chat.
6.3. It is prohibited to:
- deliberately state an unrealistic price or timeframe merely to obtain contact details;
- conceal mandatory charges where they are already known;
- promise work for which the required licences, approvals or resources are absent;
- copy other Users' Proposals;
- send identical irrelevant Responses or questions in bulk;
- post contact details, links or means of circumventing the Platform;
- mislead the Customer as to verification status, experience or portfolio.
6.4. For a single Order, a Professional User may create only one Response and one associated Response Chat. Creating a repeat Response or chat in order to circumvent this restriction is prohibited.
6.5. Under the blind-proposal model, a Professional User may not obtain, or attempt to obtain, competitors' prices through collusion, technical circumvention or use of another person's Account.
6.6. A Response, question and Proposal are preliminary and do not in themselves constitute the conclusion of an Order Contract.
7. Response Chats and protection of contact details
7.1. A Response Chat is created when a Provider or Designer sends the first Response to an Order available to them. A Professional User may be the first to write a question relating to the Order or to send a Proposal.
7.2. All subsequent messages from that particular Provider or Designer regarding that Order are sent in the same Response Chat. Creating parallel conversations with the same Customer regarding the same Order is prohibited.
7.3. A Customer may conduct Response Chats with several candidates simultaneously. Each Response Chat is private: candidates do not see each other's correspondence, questions or Proposals.
7.4. The Customer is not obliged to reply to a Response. The Administration may limit the number and frequency of Responses and messages to prevent spam and intrusive behaviour.
7.5. Until the Customer has finally confirmed the selected Provider or Designer, it is prohibited to transmit or request, including in disguised form:
- a phone number;
- an email address;
- a messenger address;
- a link to a social network or personal website containing contact details;
- a QR code, business card or image containing contact details;
- bank details or other information enabling a communication channel to be identified directly;
- instructions for finding contact details outside ADVIN.
7.6. The prohibition extends to messages, files, images, portfolios, file names, profile descriptions and other available fields.
7.7. The transmission of technical information objectively necessary to discuss the Order is not a violation, provided it is not used to circumvent the Platform.
7.8. The Administration may apply automated detection of probable contact details and manual review of messages where there is a signal, a complaint or a well-founded risk. The procedure for accessing correspondence is set out in the Privacy Policy.
7.9. An automated match is not conclusive proof. Before a serious sanction is applied, the result is reviewed taking the context into account, except where harm must be prevented urgently.
8. Final selection and disclosure of contact details
8.1. When the Customer finally decides to work with a specific Provider or Designer, they confirm the selection by a separate action in the interface.
8.2. Before confirmation, the interface must clearly state that:
- the Order will be assigned to the selected Professional User;
- the Platform will disclose the available contact details to the parties;
- confirmation is a technical action and does not in itself conclude an Order Contract;
- ADVIN is not a party to the contract or to settlements between the parties.
8.3. After confirmation, the Response Chat of the selected Provider or Designer, together with its full history, is moved to a Working Chat in the "In progress" section, and the Platform discloses the available contact details to the parties.
8.4. The Working Chat is a continuation of the Response Chat, not a new independent conversation. The parties retain access to the previously agreed questions, the Proposal and the messages, and may communicate outside ADVIN.
8.5. Response Chats with candidates who were not selected are moved to an archived, read-only mode. Providers and Designers who were not selected may not send new messages regarding that Order unless the discussion is resumed by the means provided in the interface.
8.6. Confirmation of selection is a technical action and does not in itself constitute the conclusion of an Order Contract. ADVIN does not prepare, sign, verify or store such a contract within the MVP. Users agree the terms themselves, verify authority, sign documents, make payment and retain evidence.
8.7. Confirmation of selection is recorded on the Platform, stating the Order, the selected profile, and the date and time, to the extent provided by the Privacy Policy.
8.8. A Customer may not assign a single Order to several Professional Users simultaneously, unless the interface expressly supports dividing the order into parts.
9. Conduct in correspondence
9.1. Users must communicate on the substance of the Order and treat each other with respect.
9.2. The following are prohibited:
- threats, harassment, blackmail and humiliation;
- discriminatory statements;
- profanity directed at insulting a person;
- sexual harassment;
- spam and mass irrelevant messaging;
- fraud and phishing;
- coercion to withdraw a review or waive lawful rights;
- transmission of malicious files;
- discussion of unlawful activity.
9.3. Constructive criticism, rejection of a Proposal, a dispute about price, or reporting defects are not in themselves improper conduct.
10. Portfolio and other Content
10.1. A User may post only Content that they lawfully control.
10.2. When posting work to a portfolio, the User confirms that they are entitled to display it publicly and that such posting does not breach a contract with the client, a trade secret regime, an author's rights, image rights or personal data rights.
10.3. Where the work was created by a team, an employer, a contractor, or using third-party materials, the User must hold the necessary authority and correctly attribute authorship where required.
10.4. It is prohibited to use another person's portfolio, to remove an author's attribution in order to appropriate the work, or to present an AI-generated result as entirely human-created where this misleads Users.
10.5. Separate consent is required to use a User's Content in ADVIN's advertising, public portfolio or social media. Posting Content on the Platform does not in itself grant such consent.
11. AI content
11.1. The use of AI features is governed by the User Agreement and separate AI Terms of Use.
11.2. The User must check the AI's output before publication or commercial use.
11.3. It is prohibited to use AI features to:
- create unlawful advertising or unlawful Content;
- infringe copyright, trademark rights or rights to a person's image;
- imitate a real person without a lawful basis where this may mislead or cause harm;
- process another party's confidential materials without permission;
- create forged documents, evidence or portfolios;
- circumvent the Platform's prohibitions and security measures.
11.4. Where a synthetic result may be perceived as a genuine fact, a real object or the work of a specific person, the User must retain the labelling provided by the Platform and must not mislead others.
12. Reviews and ratings
12.1. A Customer may leave a review in respect of an Order assigned to the selected Provider or Designer. Other cases are permitted only where expressly provided by the interface and the Rules.
12.2. For a single Order, a Customer may leave one principal review. A Provider or Designer may be given the right to reply publicly to a review or to supplement the information after a dispute has been resolved; such a reply is not treated as a separate principal review.
12.3. A review must:
- be based on personal experience of the relevant interaction;
- relate to the quality of communication, compliance with terms, deadlines or the outcome;
- contain a good-faith opinion or verifiable facts;
- not disclose excessive personal or confidential information.
12.4. The following are prohibited:
- reviews relating to fictitious Orders;
- buying, selling or exchanging reviews;
- a review from a connected person without disclosing the connection;
- creating multiple Accounts to influence ratings;
- threatening a negative review in order to obtain money or an advantage not provided for by contract or law;
- promising payment or a discount solely for a positive review;
- knowingly false accusations;
- a review entirely unrelated to the interaction.
12.5. The Administration does not remove a review merely because it is negative. Grounds may include a breach of the Rules, the absence of any connection to an Order, confirmed inaccuracy of a factual statement, unlawful Content, or a decision of a competent authority.
12.6. Upon a complaint, the Administration may request messages, documents, photographs or other evidence. Where a factual dispute cannot be resolved on the available data, the Administration may retain the review as a subjective opinion, propose that the wording be clarified, or temporarily hide the disputed part pending evidence.
12.7. The User who is the subject of a review is given the opportunity to reply, where such a feature is implemented.
12.8. Deleting a review, annulling a rating or excluding fictitious activity may change the rating.
13. Prohibited Content and activity
13.1. Content, Orders, Proposals and actions that breach the legislation of the Republic of Kazakhstan or the rights of third parties are prohibited on the Platform.
13.2. In particular, the following are prohibited:
- unlawful, unfair, inaccurate, unethical, covert or knowingly false advertising;
- advertising of goods and services that are prohibited or restricted from being advertised;
- production of materials for fraud, forgery of documents or misleading consumers;
- extremist, terrorist and other Content prohibited by law;
- materials involving the sexual exploitation of minors and other Content harmful to children;
- promotion of violence, cruelty or discrimination in cases prohibited by law;
- unlawful trafficking in weapons, narcotic drugs, psychotropic substances and other prohibited items;
- unlawful gambling, financial schemes or fundraising;
- infringement of copyright, related rights, rights to trademarks, trade names and persons' images;
- publication of personal data, trade, banking, medical or other protected secrets without a lawful basis;
- malicious software, phishing, circumvention of protections and instructions for unlawful access;
- fictitious documents, reviews, profiles, Proposals and transactions;
- other Content whose distribution or production is prohibited by law.
13.3. This list is not exhaustive. A new or unlisted form of violation is assessed under the law, the User Agreement and the purpose of the Rules.
13.4. Where the lawfulness of an Order or material depends on a licence, permit, age, territory, method of distribution or other conditions, the User must confirm compliance upon request.
14. Sources and methods of moderation
14.1. A review may be triggered by:
- a complaint from a User or rightsholder;
- an automated signal from a security system or filter;
- discovery by a moderator;
- a discrepancy found during Profile Verification;
- information from a lawful public source;
- a request from a state, law enforcement or judicial authority;
- repeated suspicious activity.
14.2. Moderation may include automated analysis and manual review. A decision that substantially restricts an Account must not be based solely on an automated match without an assessment of the context, except for a temporary urgent measure to prevent harm.
14.3. During a review, the Administration may:
- request explanations and documents;
- temporarily hide the disputed Content;
- restrict a particular feature;
- preserve technical logs relevant to the case;
- contact other participants in the relevant Order;
- verify information in lawful sources;
- transfer information to a competent authority where required by law.
14.4. Access by the Administration's employees and contractors to correspondence and non-public data is limited to the necessary scope and is governed by the Privacy Policy and internal security measures.
15. Complaints
15.1. A User may complain about a profile, Order, Proposal, message, portfolio, review, infringement of rights, fraud or wrongful blocking through the feature provided or the official channel specified in the Procedure for Enquiries and Complaints.
15.2. A complaint should, where possible, contain:
- the claimant's name and contact details;
- a link, identifier or description of the disputed item;
- the category and substance of the violation;
- an explanation of the right affected or the risk;
- documents, screenshots and other evidence;
- confirmation of authority, if the claimant is acting for another person.
15.3. An anonymous report may be accepted as a security signal, but the absence of contact details or evidence may limit the ability to investigate and to provide a response.
15.4. Where a complaint concerns an immediate threat to life, the safety of a child, fraud, a data breach or another urgent risk, the claimant should, where possible, mark it as urgent and simultaneously contact the competent state or emergency services where necessary.
15.5. The Administration may pass the substance of a complaint to the affected User to the extent necessary for explanation and defence, excluding excessive personal or confidential information.
15.6. Following the review, the Administration may:
- find no violation;
- request further information;
- propose that the violation be remedied voluntarily;
- apply a measure under section 17;
- advise that a property dispute between the parties must be resolved by them independently;
- transfer information to a competent authority.
15.7. A complaint is registered and considered within the time limits set out in the Procedure for Enquiries and Complaints and by mandatory provisions of the legislation of the Republic of Kazakhstan. A special mandatory time limit takes precedence; reference to the Procedure does not limit Consumer rights.
16. Intellectual property complaints
16.1. A rightsholder or their representative may request a review of Content allegedly infringing copyright, related rights, trademark rights or other intellectual property rights.
16.2. The complaint must contain:
- information about the rightsholder and the claimant;
- a description of the protected subject matter;
- identification of the disputed Content and its location;
- a description of the rights and the infringement;
- documents or links confirming the rights;
- confirmation of the representative's authority;
- a statement as to the good faith and accuracy of the information provided;
- contact details for a response.
16.3. Where a complaint is well-founded, the Administration may temporarily hide the Content and request an explanation from the User who posted it.
16.4. The User may submit an objection, or evidence of a licence, authorship, permission or another lawful basis.
16.5. The Administration restores the Content, maintains the restriction, or requires the dispute to be resolved by a competent authority, taking the available evidence into account. ADVIN does not replace a court and does not determine authorship in a complex dispute over rights.
16.6. A repeated confirmed infringement of intellectual property rights may be treated as a substantial violation and result in blocking.
17. Moderation measures
17.1. The Administration may apply one or more of the following measures:
- clarification or a warning;
- a requirement to correct or supplement information;
- refusal to publish;
- temporary hiding or deletion of Content;
- annulment of a fictitious review or rating action;
- removal or modification of Profile Verification status within the limits of the actual information;
- restriction of sending messages or Proposals, publishing Orders, or another feature;
- temporary suspension of the Account;
- termination of the Subscription on the terms of the Subscription Public Offer;
- blocking and deletion of the Account;
- transfer of information to a competent authority in the cases provided for by law.
17.2. A temporary urgent measure may be applied without prior notice where delay creates a risk of fraud, a data breach, harm to life or health, dissemination of manifestly unlawful Content, destruction of evidence, or failure to comply with a lawful order.
17.3. In other cases, the User is notified and, where the violation is remediable, given a reasonable period to correct it.
17.4. Where a substantial or repeated violation by a Professional User is confirmed, the unused portion of the Subscription is not refunded to the extent permitted by law.
17.5. Where access is substantially restricted during a review but the violation has not yet been confirmed, the term of the Subscription is suspended or extended. Where blocking was applied in error, access, status and the Subscription term are restored.
17.6. Blocking does not automatically terminate obligations that have arisen between Users outside the Platform.
18. Appealing a decision
18.1. A User may appeal a restriction, deletion of Content, the outcome of Profile Verification or blocking through the official support channel.
18.2. The appeal must contain the identifier of the decision or Account, an explanation of the disagreement, and the available evidence.
18.3. The measure remains in force during the appeal where lifting it would create a risk of harm or repeated violation. The Administration may temporarily mitigate the measure where there is no such risk.
18.4. Where possible, the re-review is carried out by a person who did not take the original decision.
18.5. A reasoned outcome of the appeal is provided within the period established by the Procedure for Enquiries and Complaints. Where the law establishes a special mandatory period, that period applies.
18.6. Where a decision is reversed, the Administration restores the Content, access, status and Subscription term to the extent technically possible.
19. Interaction with state authorities
19.1. The Administration complies with judicial acts that have entered into force and with the lawful requirements and orders of competent state authorities.
19.2. Information about a User is provided to a state authority only where there is a lawful basis and to the extent necessary.
19.3. Where the law does not prohibit notification, the Administration may inform the User of the request received.
19.4. A User may not require the Administration to disregard a lawful request or to withhold information that must be provided under the law.
20. Retention of review materials
20.1. Complaints, explanations, evidence, decisions, information about the selection of a Provider or Designer, and technical logs are retained for the period necessary for consideration, appeal, prevention of repeated violations and protection of rights, taking into account the Privacy Policy and the legislation of the Republic of Kazakhstan.
20.2. Access to the materials is limited to employees and contractors who require it to perform their duties.
20.3. A User does not automatically acquire a right to another person's personal data, trade secrets, internal security methods, or the complete internal case file. They are provided with sufficient information about the reason for the decision and the appeal procedure, within the limits of the law.
21. User liability
21.1. A User is responsible for the Content posted, documents, information, messages and actions taken through the Account, within the limits of the legislation of the Republic of Kazakhstan.
21.2. A moderation measure does not release a User from the obligation to remedy the violation, perform a contract, compensate harm caused, or comply with the requirement of a competent authority.
21.3. A User shall compensate the Administration for documented direct losses caused by a culpable breach of the Rules or of third-party rights, after being given an opportunity to provide an explanation. This provision does not limit mandatory Consumer rights and does not establish an automatic penalty.
22. Amendments to the Rules
22.1. The Administration may amend the Rules where the law, features, risks or moderation practice change.
22.2. A new edition is published with its effective date. Users are notified of material changes in the manner set out in the User Agreement.
22.3. Amendments are not applied as grounds for a sanction in respect of conduct that was permissible at the time it took place, unless otherwise required by law or by the continuing nature of the violation.
23. Contacts and details
Smart Advertising Systems LLP
BIN: 260640021998
Registered address: Republic of Kazakhstan, Astana, Syganak street, building 47, floor 8, office 16, postal code 010000
Support and complaints: support@advin.kz
Intellectual property rights: support@advin.kz
Personal data: privacy@advin.kz
Phone: +7 707 108 68 93
Website: https://advin.kz
Platform hours: around the clock, 24/7, except during maintenance periods
Support hours: Monday–Friday, 09:00–18:00 Astana time